Touchdown Marketing: Taylor Takes New Heights Even Higher
Taylor Swift just turned her fiancé’s football podcast into a masterclass in cultural crossover. What looked like a casual hang with the Kelce brothers was actually world-class brand strategy. When pop meets pigskin, the Swift/Kelce empire shows every CMO how to turn a ‘Love Story’ into multi-million-dollar marketing.
Taylor Swift’s “Life of a Showgirl” and the Brand Parade
In true marketing mastermind fashion, Taylor has proven – again – that if you create a cultural moment, clever brands will hitch a ride and do some of the promotion for you.
The Max Mistake: How HBO Fumbled Its Brand
Once the gold standard of prestige TV, HBO got sidelined by a branding faceplant called “Max.” This piece dives into how HBO lost the plot, why nostalgia still matters, and why no one asked for a Cinemax glow-up. Bring back the chrome logo. Bring back the crown.
Your Station’s Newest Intern is an Algorithm
Meet the AI tools already writing your promos, singing your jingles, voicing your contests, and scheduling your posts without ever asking for PTO.
AI isn’t just here to talk pretty. It’s here to do the heavy lifting where humans have been stretched thin or straight-up left out.
She Talked. They Listened. The Two Year Anniversary of “AI Ashley”
Two years ago, when I introduced AI Ashley to KBFF in Portland, it wasn’t just because I thought it would be clever, buzzy, or disruptive (though, let’s be honest—she was all three); I did it because media…must.
Life, Love & Leadership Lessons from a 7-Pound Chihuahua
This post isn’t about music, media, or metrics it’s about Cesar, a 7-pound chihuahua who taught me some of the loudest lessons I’ve ever learned. Cesar showed me and maybe now, you that you don’t have to be big to do big things. Whether you’re leading teams, households, or just trying to lead your own life, Cesar’s tiny teachings might leave a big mark on your heart.
Your Favorite Song Wasn’t ‘Discovered.’ It Was Delivered.
These days, your favorite song isn’t found. It’s delivered. From TikTok drops to algorithmic playlists, we’ve traded crate-digging for scroll-stopping, and the mixtape for the “For You” page. You didn’t “find” Ice Spice. She was on your doorstep before you knew you ordered her.
New TikTok Feature Tells You if You’re Viral or In Denial (™ Doechii)
The most powerful record label on Earth doesn’t have an A&R department, it has an algorithm. And this week, that algorithm just handed artists a cheat code more powerful than 007-373-5963. TikTok for Artists, a new tool suite designed to give you insight into what’s working, who’s listening, and how to milk your moment.
YeeDM Is The Most 2025 Genre Imaginable — And It Slaps
You’ve heard of bro-country. Maybe you are familiar with hick-hop. And now, right on cue, enters the newest subgenre YeeDM. Yee, like “yeehaw” and DM like “EDM.” Think banjos over bass drops, Dolly meets Diplo, Skrillex meets Scruggs.