Pretty Little Baby, Pretty Big Numbers

One of the biggest viral songs of 2025 is an obscure and long forgotten B-side from my favorite octogenarian and yours, Connie Francis. Yet, this bygone 1962 love song is now the soundtrack to 15 million sentimental videos, proving once again the audience has a better ear than industry A&Rs.
The Biggest Artist You Don’t Know—Unless You Know Jesus (Or Listen to Christian Music)

If you work in radio and you don’t know the name Forrest Frank, let me give you a moment to repent. Forrest is quietly building a ministry of millions—millions of streams, millions of believers, and millions of reasons why he’s ready to “cross” over to the mainstream.
Country Radio Is Ignoring the Morgan Wallen — And It’s a Problem

In just four days since its release, this album is already poised to break records. I’m predicting that 21 of the top 25 most-streamed songs in America this week will come from this album. However, if you looked at the radio airplay charts, you wouldn’t know it.