Social Media for Radio: Be the Station They Can’t Scroll Past
Radio isn’t just losing audience to Spotify & TikTok. It’s losing them to scroll indifference.
Radio listeners pick up their phones more times in an hour than they tune in all week—and if a station isn’t there, it doesn’t exist to them.
Inside are plug-and-play, scroll-stopping steps you can start using today to turn casual scrollers into loyal listeners.
Your Favorite Song Wasn’t ‘Discovered.’ It Was Delivered.
These days, your favorite song isn’t found. It’s delivered. From TikTok drops to algorithmic playlists, we’ve traded crate-digging for scroll-stopping, and the mixtape for the “For You” page. You didn’t “find” Ice Spice. She was on your doorstep before you knew you ordered her.
New TikTok Feature Tells You if You’re Viral or In Denial (™ Doechii)
The most powerful record label on Earth doesn’t have an A&R department, it has an algorithm. And this week, that algorithm just handed artists a cheat code more powerful than 007-373-5963. TikTok for Artists, a new tool suite designed to give you insight into what’s working, who’s listening, and how to milk your moment.
Pretty Little Baby, Pretty Big Numbers
One of the biggest viral songs of 2025 is an obscure and long forgotten B-side from my favorite octogenarian and yours, Connie Francis. Yet, this bygone 1962 love song is now the soundtrack to 15 million sentimental videos, proving once again the audience has a better ear than industry A&Rs.