Touchdown Marketing: Taylor Takes New Heights Even Higher
Taylor Swift just turned her fiancé’s football podcast into a masterclass in cultural crossover. What looked like a casual hang with the Kelce brothers was actually world-class brand strategy. When pop meets pigskin, the Swift/Kelce empire shows every CMO how to turn a ‘Love Story’ into multi-million-dollar marketing.
Taylor Swift’s “Life of a Showgirl” and the Brand Parade
In true marketing mastermind fashion, Taylor has proven – again – that if you create a cultural moment, clever brands will hitch a ride and do some of the promotion for you.
YeeDM Is The Most 2025 Genre Imaginable — And It Slaps
You’ve heard of bro-country. Maybe you are familiar with hick-hop. And now, right on cue, enters the newest subgenre YeeDM. Yee, like “yeehaw” and DM like “EDM.” Think banjos over bass drops, Dolly meets Diplo, Skrillex meets Scruggs.