’Twas the Night Before Christmas in Marketing Land
This post answers the question: what’s really coming next for marketers in 2026? In the rhythm of a familiar holiday classic, I break down the emerging trends, tactics, and shifts that aren’t dominating the conversation yet but soon will, wrapped in a little rhyme, a little wit, and a lot of foresight.
Global’s Stranger Things Pop-Up Station Is Turning Things Upside Down
My radio people will lock into this instantly, but if you’re here for branding, marketing, or turning content into an immersive product experience, you’re in the right place too, because if Season 5 has taught us anything already, it’s that every signal matters, literally and figuratively.
The Old Timer’s New Trick: Why Cracker Barrel’s Logo Flip Wasn’t About Design
By now, the Cracker Barrel logo drama is old news, a microwaved meatloaf reheated one too many times. The outrage cycle has come and gone, the “Old Timer” is back on the menu, and social media has moved on to its next entrée. But the real story isn’t the logo we all saw; it’s the part most people missed.
Touchdown Marketing: Taylor Takes New Heights Even Higher
Taylor Swift just turned her fiancé’s football podcast into a masterclass in cultural crossover. What looked like a casual hang with the Kelce brothers was actually world-class brand strategy. When pop meets pigskin, the Swift/Kelce empire shows every CMO how to turn a ‘Love Story’ into multi-million-dollar marketing.
Taylor Swift’s “Life of a Showgirl” and the Brand Parade
In true marketing mastermind fashion, Taylor has proven – again – that if you create a cultural moment, clever brands will hitch a ride and do some of the promotion for you.