Insights

The full archive · 28 pieces

Phil Becker · January 06, 2026Micro Dramas: The Next Radio Content Move Hiding in Plain Sight Phil Becker · December 13, 2025’Twas the Night Before Christmas in Marketing Land Phil Becker · December 08, 2025The 12 Prompts Of Christmas Phil Becker · November 30, 2025Global’s Stranger Things Pop-Up Station Is Turning Things Upside Down Phil Becker · November 15, 2025The Rise of Individual IP Phil Becker · November 05, 2025History, Uploaded: The First AI Artist In Radio Rotation Phil Becker · November 03, 2025The Five Lies of Professional Identity Phil Becker · September 18, 2025Social Media for Radio: Be the Station They Can’t Scroll Past Phil Becker · September 06, 2025The Old Timer’s New Trick: Why Cracker Barrel’s Logo Flip Wasn’t About Design Jim Lawson · September 05, 2025Why Most Leaders Struggle and What the Best Leaders Do Differently Phil Becker · August 30, 2025Spotify Just Slid Into Your DMs Phil Becker · August 26, 2025Touchdown Marketing: Taylor Takes New Heights Even Higher Phil Becker · August 17, 2025Taylor Swift’s “Life of a Showgirl” and the Brand Parade Phil Becker · July 31, 2025The Max Mistake: How HBO Fumbled Its Brand Phil Becker · July 18, 2025Your Station’s Newest Intern is an Algorithm Phil Becker · July 08, 2025She Talked. They Listened. The Two Year Anniversary of “AI Ashley” Phil Becker · June 26, 2025Life, Love & Leadership Lessons from a 7-Pound Chihuahua Phil Becker · June 19, 2025Your Favorite Song Wasn’t ‘Discovered.’ It Was Delivered. Phil Becker · June 11, 2025New TikTok Feature Tells You if You’re Viral or In Denial (™ Doechii) Phil Becker · June 03, 2025YeeDM Is The Most 2025 Genre Imaginable — And It Slaps Phil Becker · June 01, 2025Pretty Little Baby, Pretty Big Numbers Phil Becker · May 27, 2025The Biggest Artist You Don’t Know—Unless You Know Jesus (Or Listen to Christian Music) Phil Becker · May 20, 2025Country Radio Is Ignoring the Morgan Wallen — And It’s a Problem Collective Heads · March 13, 2025From Concept to Execution: How to Create Unforgettable Live Event Experiences Collective Heads · February 28, 2025How to Create a Successful and Impactful Podcast Series with Collective Heads Collective Heads · January 17, 2025What Are The Best Podcast Niches For Beginners? Collective Heads · January 13, 2025Collective Heads: Launching with a Fresh Vision, Some Good Ideas, and a Few Buzzwords We Couldn’t Resist Collective Heads · July 12, 2022Honoring Radio Legend Steve Smith