This post isn’t about music, media, or metrics it’s about Cesar, a 7-pound chihuahua who taught me some of the loudest lessons I’ve ever learned. Cesar showed me and maybe now, you that you don’t have to be big to do big things. Whether you’re leading teams, households, or just trying to lead your own life, Cesar’s tiny teachings might leave a big mark on your heart.
These days, your favorite song isn’t found. It’s delivered. From TikTok drops to algorithmic playlists, we’ve traded crate-digging for scroll-stopping, and the mixtape for the “For You” page. You didn’t “find” Ice Spice. She was on your doorstep before you knew you ordered her.
The most powerful record label on Earth doesn’t have an A&R department, it has an algorithm. And this week, that algorithm just handed artists a cheat code more powerful than 007-373-5963. TikTok for Artists, a new tool suite designed to give you insight into what’s working, who’s listening, and how to milk your moment.
You’ve heard of bro-country. Maybe you are familiar with hick-hop. And now, right on cue, enters the newest subgenre YeeDM. Yee, like “yeehaw” and DM like “EDM.” Think banjos over bass drops, Dolly meets Diplo, Skrillex meets Scruggs.
One of the biggest viral songs of 2025 is an obscure and long forgotten B-side from my favorite octogenarian and yours, Connie Francis. Yet, this bygone 1962 love song is now the soundtrack to 15 million sentimental videos, proving once again the audience has a better ear than industry A&Rs.
If you work in radio and you don’t know the name Forrest Frank, let me give you a moment to repent. Forrest is quietly building a ministry of millions—millions of streams, millions of believers, and millions of reasons why he’s ready to “cross” over to the mainstream.
In just four days since its release, this album is already poised to break records. I’m predicting that 21 of the top 25 most-streamed songs in America this week will come from this album. However, if you looked at the radio airplay charts, you wouldn’t know it.
Creating exceptional events isn’t just about planning—it’s about crafting experiences that resonate deeply with your audience. At Collective Heads, we know that memorable events don’t happen by accident. They are the result of intentional design, strategic planning, and a deep understanding of your audience’s needs. In this blog, we’ll walk you through the essential steps to ensure your events leave a lasting impression and foster lasting connections.
Podcasting has become an essential tool for brands and creators looking to connect with audiences on a deeper level. At Collective Heads, we understand how important it is to create compelling and engaging content that resonates with your listeners. From concept to release, we’re here to guide you through every step of creating a podcast series that amplifies your message, drives engagement, and elevates your brand.
