Meet Jimmy Steal
Jimmy Steal has built a career as a leader in iconic media brands across the biggest U.S. markets. With a unique combination of creative talent coaching, strategic planning, and audience-driven content creation, he has become one of the most respected names in the industry. Jimmy’s passion for nurturing talent and building personality-driven platforms has led to award-winning success, including a coveted NAB Marconi Best Station of the Year award.
Core Competencies
- Talent Discovery, Coaching, And Development
- Multi-Platform Content Creation
- Morning Show Building And Brand Positioning
- Strategic Planning And PPM Ratings Analysis
- Community Building And Servant Leadership
Career Highlights
- Successfully oversaw 33 brands nationwide as VP of Programming, including NYC and LA.
- Helped build and sustain iconic brands like POWER 106 (LA) and HOT 97 (NY), surpassing ratings and revenue goals.
- Coached a first-time radio talent into Chicago’s #1 rated morning show in under a year.
- Honored as International Music Person of the Year by A&R Worldwide.
- Consistently recognized as one of Radio Ink’s Best Programmers in America.
What Sets Him Apart
Jimmy’s own experience as a #1 ranked on-air personality in Dallas gives him a deep empathy for the challenges talent face. His player-coach approach fosters trust and collaboration, empowering talent to reach their fullest potential. He prioritizes creating meaningful, purpose-driven content that resonates with audiences and differentiates brands in a crowded media landscape.
Passion for Innovation
A lifelong learner, Jimmy stays ahead of trends with an insatiable appetite for music, tech, and pop culture. He has advised startups in AI, data science, and Web3, always looking for new ways to connect audiences with content. His ability to merge creative vision with data-driven insights ensures fan-friendly, shareable, and impactful experiences.
Personal Life
Jimmy lives in Austin, Texas, with his wife Juli and their two kids, Ally and Dylan. A lifelong music fan, he believes in the power of music to inspire, connect, and transform. Fun fact: He once had an intimate dinner with Prince, who asked him what he wanted to achieve most in life. His answer? To leave a better world for his kids—a promise he continues to work toward every day.