Meet Jim Lawson
With over 25 years of senior-level experience in multi-format radio programming and management, Jim Lawson is an accomplished branding and brand identity specialist who consistently surpasses KPIs and outperforms competitors. Known for his creativity and strategic thinking, Jim has built and guided winning radio brands and talent nationwide. Jim’s extensive experience and passion for driving results through collaboration and leadership make him an invaluable asset to Collective Heads.
Key Expertise
- Brand Development & Management
- Traditional & Digital Marketing
- Radio Programming & Talent Development
- Fractional Management
- Creative Writing & Strategy
- Leadership Development & Research
- Community Relationships & Promotions
- Change & Crisis Management
Career Highlights
Jim most recently served as Program Director for KOSI, Denver’s most listened-to radio station. He spent 16 years at iHeart Media as Senior Vice President of Programming for the Colorado region and played a pivotal role in programming for KIMN, KFMD, KPTT, and KALC. Jim is credited as one of the original architects of the Modern AC format at Alice 105.9. His career spans various formats, including CHR, Classic Rock, A/C, Hot A/C, Adult Hits, Spanish, and News Talk stations in cities like Denver, Chicago, Milwaukee, and Lansing, MI.
What Sets Him Apart
Specializing in talent development, brand marketing, research, team leadership, PPM best practices, and change & crisis management, Jim’s expertise has shaped some of the most memorable brands in radio. His ability to transition between creativity and data-driven strategies earned him the nickname “Mad Scientist.”
Personal Life & Passions
Originally from Chicago, Jim now resides in Denver, Colorado, with his wife, Tricia, their daughter Nina, and their dog, Lily. Jim is active in volunteering in the Denver community and enjoys the Colorado outdoors.
When You Hire The Collective Heads, You Are Getting Our Collective Experience in Radio & Digital to Help You Succeed.
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Talent Coached
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"Individually we are one drop, but collectively, we are an ocean"
Ryunosoke Satore