Meet Heidi McIvor-Allen
Leading the digital efforts of the Collective Heads, Heidi McIvor-Allen has been in the digital marketing space for over 15 years. She spent five years working on the digital side of radio in both Saginaw, MI, and Atlanta, GA followed by ten years in the agency world. She has worked extensively in sales & execution with significant expertise in radio, automotive, music, events, hospitality, non-profit space, e-commerce, and more. Heidi excels in all aspects of marketing. She has a successful background in integrating the right digital strategies into a company’s marketing efforts for measurable ROI. We will help take your digital marketing efforts to the next level and will give you a holistic, honest, and transparent approach to grow your business.
- Search Engine Optimization
- Search Engine Marketing
- Social Media Advertising (including Meta/TikTok/YouTube)
- Addressable Geofencing
- Conquest Emailing
- Creative & Graphic Design
- Web Design & Development
- Google Analytics Expert
- Google Ads (PPC)
- Search Console / Technical SEO
- Online Audio Ads
- OTT (reaching people who cut the cable cord)
- Trained Brainstorm Facilitator
- Certified in Positive Psychology - Wellbeing in the Workplace
- Sales Training & Closing Business
- Best Practices in Digital Marketing
"You Can't Manage What You Don't Measure"
Heidi McIvor-Allen
Expert Digital Marketing Consultant
Curious about your marketing performance? We can execute all forms of digital marketing for your media company or station, plus help you set up trackable systems to measure ROI. Our project-based digital audit reveals what’s working and areas to save. We also assist with setting up and managing social media ad portals and executing station or sales programs. Additionally, we offer training on Google Analytics, Facebook Business Manager, Ads, Canva, and content planning. We’re also a valuable resource for your sales team, helping them better position your station and data to advertisers, sponsors, and partners, ultimately boosting your online reach and ratings.
Thought Leader
From training to execution, Heidi’s team delivers marketing expertise that ensures client growth and success. Specializing in SEO, SEM, Branding, Social Media marketing, website design, and standout digital ads, Heidi is also a prominent industry leader. She holds memberships in ForbesWomen Forum and Meta’s Leaders Network and serves on the marketing board at Northwood University. Additionally, Heidi is a trained brainstorm facilitator, speaker on digital marketing, and an advocate for mental health & wellbeing, certified in Wellbeing in the Workplace.
Early Background
Born and raised in Midland, Michigan, Heidi graduated from Central Michigan University with a Business Degree (Entrepreneurship Major & Marketing Minor). She completed an internship in Guam and then went on to teach English for a year in South Korea. Super active in her local community, she sat on the Downtown Development Authority board as communications chair, marketing committee for United Way, Go Red for Women committee, founding board member for Social Media Club Great Lakes Bay Region, Leadership Midland class of 2009 alumni, Riverdays Festival committee member representing her 5 radio stations and more.